Join Michiana SHRM for the October 2023 Luncheon Program

Thursday, October 19, 2023

11:00 am - 11:30 am (Registration & Buffet Lunch)

11:30 am - 12:00 pm (Chapter & Business Updates)

12:00 pm - 1:00 pm (Meeting Presentation)

(Limited to 50 Attendees)

In today's dynamic business landscape, fostering a strong corporate culture and embracing Corporate Social Responsibility (CSR) are paramount to achieving lasting success. Our presentation delves into the vital relationship between culture and CSR, illustrating how a well-defined corporate culture shapes employee engagement, collaboration, and overall performance. By intertwining values and practices, companies can seamlessly integrate CSR initiatives that contribute positively to society and the environment. We explore the psychology behind working for a philanthropic organization, the impact on employee morale, purpose, and job satisfaction. Join us as we uncover the connection between culture and CSR, highlighting its tangible benefits and the transformative potential it holds for organizations committed to making a meaningful difference in their community.

“Culture, Corporate Responsibility, and Employee Engagement”

During This Session You Will Learn About:

Understanding Organizational Culture

Embracing Corporate Social Responsibility

Brand Value & Philanthropy

Becky Beckman, Principal @ Gibson Insurance

Becky is a Principal and a Client Executive in the Employee Benefits practice. She helps employers with their various workforce initiatives including analyzing, developing, and implementing employee healthcare and benefit strategies. Becky served as Gibson's Director of Marketing from 2018-2023.

Prior to joining Gibson in 2018, she was the Director of Marketing and Communications for the Kelly Cares Foundation. Through this experience she honed her skills around community impact and the importance of Corporate Social Responsibility. Prior to Kelly Cares, Beckman was Vice President of Sales & Marketing for Retail Products at Carbon’s Golden Malted, a global food distributor. She has spent much of her career in branding, event planning, business/client development, sales, communications, and fundraising.